Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank
Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank
5 (100%) 5 votes
Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank
5 (100%) 5 votes

This is completed downloadable of Integrated Advertising, Promotion, and Marketing Communications 7th edition by Kenneth E. Clow, Donald Baack Test Bank

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Product Description:

A Modern Guide to Integrated Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank

Integrated Advertising Promotion and Marketing Communications 7th edition by Clow Baack Test Bank

The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process.

Table of content:

Part One THE IMC FOUNDATION
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part Two IMC ADVERTISING TOOLS
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
Part Three IMC MEDIA TOOLS
8. Digital and Alternative
9. Social Media
10. Alternative Marketing
Part Four IMC PROMOTIONAL TOOL
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotion
13. Public Relations and Sponsorship Programs
Part Five IMG ETHICS, REGULATION, AND EVALUATION
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program

Product Details:

Language: English
ISBN-10: 0133866335
ISBN-13: 978-0133866339
ISBN-13: 9780133866339

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