Integrated Marketing Communications Strategic Planning Perspectives 5th edition by Tuckwell Solution Manual

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Product Description:

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Integrated Marketing Communications Strategic Planning Perspectives 5th edition by Tuckwell Solution Manual

Integrated Marketing Communications Strategic Planning Perspectives 5th edition by Tuckwell Solution Manual

Table of content:

Part I Understanding Integrated Marketing Communications
Chapter 1 Integrated Marketing Communications: An Overview
Chapter 2 Strategic Planning Principles
Chapter 3 Branding Strategy
Part II Planning for Integrated Media
Chapter 4 Advertising Planning: Creative
Chapter 5 Advertising Planning: Traditional Media
Chapter 6 Planning for Direct Response Communications
Chapter 7 Planning for Online and Interactive Communications
Part III Planning for Integrated Marketing
Chapter 8 Sales Promotion
Chapter 9 Public Relations
Chapter 10 Experiential Marketing, Events, and Sponsorships
Chapter 11 Personal Selling
Part IV Measuring Plan Performance
Chapter 12 Evaluating Marketing Communications Programs

Product Details:

Language: English
ISBN-10: 0134270371
ISBN-13: 978-0134270371
ISBN-13: 9780134270371

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