International Marketing 10th edition by Czinkota Ronkainen Test Bank

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Product Description:

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

International Marketing 10th edition by Czinkota Ronkainen Test Bank

International Marketing 10th edition by Czinkota Ronkainen Test Bank

Table of content:

Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.
1: Global Environmental Drivers.
2: International Trade Frameworks and Policy.
3: The Role of Culture.
4: The Economic Environment.
5: The Political and Legal Environment.
Part II: FINDING GLOBAL CUSTOMERS.
6: Consumer, Industrial, and Government Markets.
7: Strategic Planning.
8: Analyzing People and Markets.
9: Market Entry and Expansion.
10: Marketing Organization, Implementation, and Control.
Part III: THE GLOBAL MARKETING MIX.
11: Product Management and Global Brands.
12: Global Marketing of Services.
13: Advertising, Promotion, and Sales.
14: Pricing Strategies and Tactics.
15: Global Distribution and Logistics.
Pare IV: LEADERSHIP IN GLOBAL MARKETING.
16: Social Networks and Communication.
17: Leadership, Corporate Social Responsibility, and Sustainability.
18: New Directions and Challenges.
Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

Product Details:

Language: English
ISBN-10: 113362751X
ISBN-13: 978-1133627517
ISBN-13: 9781133627517

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International Management Managing Across Borders and Cultures Text and Cases 9th edition by Deresky Solution Manual

International Management Managing Across Borders and Cultures Text and Cases 9th edition by Deresky Test Bank

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