International Marketing 1st edition by Baack Harris Test Bank

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Product Description:

International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and “bottom of the pyramid” concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

International Marketing 1st edition by Baack Harris Test Bank

International Marketing 1st edition by Baack Harris Test Bank

Table of content:

PART I – Essentials of International Marketing
1 – Introduction to International Marketing
2 – Country Selection and Entry Strategies
3 – Global Trade and Integration
PART II – International Markets and Market Research
4 – Markets and Segmentation in an International Context
5 – International Positioning
6 – Market Research in the International Environment
PART III – International Product Marketing
7 – International Product and Brand Marketing
8 – International Product Standardization and Adaptation
PART IV – International Pricing and Finance
9 – International Pricing
10 – International Finance and Pricing Implications
PART V – International Place or Distribution
11 – International Marketing Channel Management
12 – International Distribution: Exporting and Retailing
PART VI – International Promotion and Personal Selling
13 – Globally Integrated Marketing Communications
14 – International Sales Promotions and Public Relations
15 – International Personal Selling and Sales Management
16 – International Marketing Planning, Organization, and Control
Appendix A – Comprehensive Cases
Appendix B – Notes
Appendix C – Glossary
Credits
Name Index
Subject Index
Country Index

Product Details:

Language: English
ISBN-10: 1452226350
ISBN-13: 978-1452226354
ISBN-13: 9781452226354

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