Marketing 13th edition by Kerin Hartley Test Bank
Marketing 13th edition by Kerin Hartley Test Bank
5 (100%) 2 votes
Marketing 13th edition by Kerin Hartley Test Bank
5 (100%) 2 votes

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Product description:

Kerin/Hartley’s Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. The author team’s decades of combined experience in the higher education classroom continue to inform the title’s innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make this 14th edition of Marketing the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts.

Marketing 13th edition by Kerin Hartley Test Bank

Marketing 13th edition by Kerin Hartley Test Bank

Table of content:

Chapter 1: Creating Customer Relationships and Value through Marketing
Chapter 2: Developing Successful Organizational and Marketing Strategies
Chapter 3: Scanning the Marketing Environment
Chapter 4: Ethical and Social Responsibility for Sustainable Marketing
Chapter 5: Understanding Consumer Behavior
Chapter 6: Understanding Organizations as Customers
Chapter 7: Understanding and Reaching Global Consumers and Markets
Chapter 8: Marketing Research: From Customer Insights to Actions
Chapter 9: Market Segmentation, Targeting, and Positioning
Chapter 10: Developing New Products and Services
Chapter 11: Managing Successful Products, Services, and Brands
Chapter 12: Services Marketing
Chapter 13: Building the Price Foundation
Chapter 14: Arriving at the Final Price
Chapter 15: Managing Marketing Channels and Supply Chains
Chapter 16: Retailing and Wholesaling
Chapter 17: Integrated Marketing Communications and Direct Marketing
Chapter 18: Advertising, Sales Promotion, and Public Relations
Chapter 19: Using Social Media and Mobile Marketing to Connect with Consumers
Chapter 20: Personal Selling and Sales Management
Chapter 21: Implementing Interactive and Multichannel Marketing
Chapter 22: Pulling It All Together: The Strategic Marketing Process

Product details:

Language: English
ISBN-10: 1259924041
ISBN-13: 978-1259924040
ISBN-13: 9781259924040

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Marketing 12th edition by Lamb Hair McDaniel Solution Manual

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