Marketing An Introduction 11th edition by Armstrong and Kotler Solution Manual
Marketing An Introduction 11th edition by Armstrong and Kotler Solution Manual
3.7 (74.29%) 7 votes
Marketing An Introduction 11th edition by Armstrong and Kotler Solution Manual
3.7 (74.29%) 7 votes

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Product description:

This best-selling, brief text introduces marketing through the lens of creating value for customers.

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value—creating it and capturing it—drives every effective marketing strategy.

Marketing An Introduction 11th edition by Armstrong and Kotler Solution Manual

Marketing An Introduction 11th edition by Armstrong and Kotler Solution Manual

Table of content:

Chapter 1   Marketing: Creating Customer Value and Engagement

Chapter 2   Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships

Chapter 3   Analyzing the Marketing Environment

Chapter 4   Managing Marketing Information to Gain Customer Insights

Chapter 5   Understanding Consumer and Business Buyer Behavior

Chapter 6   Customer-Driven Marketing Strategy: Creating Value for Target Customers

Chapter 7   Products, Services, and Brands: Building Customer Value

Chapter 8   New Product Development and Product Life-Cycle Strategies

Chapter 9   Pricing: Understanding and Capturing Customer Value

Chapter 10   Marketing Channels: Delivering Customer Value

Chapter 11   Retailing and Wholesaling

Chapter 12   Engaging Consumers and Communicating Customer Value: Advertising and Public Relations

Chapter 13   Personal Selling and Sales Promotion

Chapter 14   Direct, Online, Social Media, and Mobile Marketing

Chapter 15   The Global Marketplace

Chapter 16   Social Responsibility and Ethics

Product details:

Language: English
ISBN-10: 0132744031
ISBN-13: 978-0132744034
ISBN-13: 9780132744034

See more:

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Marketing 1st edition by Hunt and Mello Solution Manual

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