Marketing An Introduction 4th edition by Masterson Phillips Pickton Test Bank
Marketing An Introduction 4th edition by Masterson Phillips Pickton Test Bank
5 (100%) 1 vote
Marketing An Introduction 4th edition by Masterson Phillips Pickton Test Bank
5 (100%) 1 vote

This is completed downloadable of Marketing: An Introduction 4th edition by Rosalind Masterson, Nichola Phillips, David Pickton Test Bank

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Product description:

Get 12 months FREE access to an interactive eBook when purchasing the paperback*

Previous edition winner of the British Book Design and Production Award for “Best Use of Cross Media 2014” This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice.
Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.

Marketing An Introduction 4th edition by Masterson Phillips Pickton Test Bank

Marketing An Introduction 4th edition by Masterson Phillips Pickton Test Bank

Table of content:

PART ONE: THIS IS MARKETING
Chapter 1: Marketing Today
Chapter 2: The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Chapter 3: Buyer Behaviour
Chapter 4: Market Segmentation, Targeting and Positioning
Chapter 5: Marketing Research
PART THREE: THE MARKETING MIX
Chapter 6: Product
Chapter 7: Service Products
Chapter 8: Promotion (Marketing Communications)
Chapter 9: Place
Chapter 10: Price
PART FOUR: MANAGING MARKETING
Chapter 11: Building Brands: Using the Marketing Mix
Chapter 12: Marketing Planning

Product details:

Language: English
ISBN-10: 1473975859
ISBN-13: 978-1473975859
ISBN-13: 9781473975859

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