Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank
Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank
4.5 (90%) 2 votes
Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank
4.5 (90%) 2 votes

This is completed downloadable of Marketing: An Introduction 5th edition by Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz Test Bank

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Product description:

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.

Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

Marketing An Introduction 5th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

Table of content:

Part 1–Defining Marketing and the Marketing Process
1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing: Social Responsibility and Ethics
Part 2–Understanding the Marketplace and Consumers
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
Part 3–Designing a Customer-Driven Marketing Strategy and Marketing Mix
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels: Retailing, and Wholesaling
12. Communicating Customer Value: Advertising and Public Relations
13. Personal Selling and Sales Promotion
14. Direct and Online Marketing

Product details:

Language: English
ISBN-10: 0133373142
ISBN-13: 978-0133373141
ISBN-13: 9780133373141

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Marketing An Introduction 13th edition by Armstrong and Kotler Test Bank

Marketing An Introduction 13th edition by Armstrong and Kotler Solution Manual

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