Marketing An Introduction Updated Canadian 6th edition by Armstrong Kotler Trifts and Buchwitz Test Bank

This is completed downloadable of Marketing An Introduction Updated Canadian 6th edition by Gary Armstrong, Philip T.Kotler, Valerie Trifts, Lilly Anne Buchwitz Test Bank

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Product Descriptions:

The sixth Canadian edition of  Marketing: An Introduction  makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
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Table of Content:

1. Marketing: Creating and Capturing Customer Value 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 3. Sustainable Marketing Social Responsibility and Ethics 4. Analyzing the Marketing Environment 5. Managing Marketing Information to Gain Customer Insights 6. Understanding Consumer and Business Buyer Behaviour 7. Segmentation, Targeting, and Positioning 8. Developing and Managing Products and Services 9. Brand Strategy and Management 10. Pricing: Understanding and Capturing Customer Value 11. Marketing Channels 12. Retailing and Wholesaling 13. Communicating Customer Value: Advertising and Public Relations 14. Personal Selling and Sales Promotion 15. Direct, Online, Social Media, and Mobile Marketing 16. The Global Marketplace

Product details:

Language: English ISBN-10: 0134711955 ISBN-13: 978-0134711959 ISBN-13: 9780134711959 See more: Marketing Management 11th Edition by Peter Donnelly Test Bank

Marketing Management 11th Edition by Peter Donnelly Solution Manual

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