Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Hudson Test Bank
Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Hudson Test Bank
3.7 (74.29%) 7 votes
Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Hudson Test Bank
3.7 (74.29%) 7 votes

This is completed downloadable of Marketing for Tourism, Hospitality & Events: A Global & Digital Approach 1st edition by Simon Hudson, Louise Hudson Test Bank

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Product Descriptions:

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Hudson Test Bank

Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Hudson Test Bank

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. “Lessons from a Marketing Guru” feature personal insights from real world practitioners, and “Digital Spotlights” highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.

Table of Content:

Chapter 1: Today’s Marketing Environment
Chapter 2: Understanding Today’s Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics

Product details:

Language: English
ISBN-10: 1473926645
ISBN-13: 978-1473926646
ISBN-13: 9781473926646

See more:

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Marketing for Hospitality and Tourism 6th edition by Kotler Bowen and Makens Solution Manual

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