Strategic Management Creating Competitive Advantages 7th edition by Dess Eisner Lumpkin McNamara Test Bank
Strategic Management Creating Competitive Advantages 7th edition by Dess Eisner Lumpkin McNamara Test Bank
4.5 (90%) 14 votes
Strategic Management Creating Competitive Advantages 7th edition by Dess Eisner Lumpkin McNamara Test Bank
4.5 (90%) 14 votes

This is completed downloadable of Strategic Management: Creating Competitive Advantages 7th edition by Gregory Dess, Alan Eisner, G.T. (Tom) Lumpkin, Gerry McNamara Test Bank

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Product Description:

Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Strategic Management Creating Competitive Advantages 7th edition by Dess Eisner Lumpkin McNamara Test Bank

Strategic Management Creating Competitive Advantages 7th edition by Dess Eisner Lumpkin McNamara Test Bank

Table of content:

PART ONE: STRATEGIC ANALYSIS
Chapter 1: Strategic Management: Creating Competitive Advantages
Chapter 2: Analysing the External Environment of the Firm
Chapter 3: Assessing the Internal Environment of the Firm
Chapter 4: Recognising a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources
PART TWO: STRATEGIC FORMULATION
Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6: Corporate-Level Strategy: Creating Value through Diversification
Chapter 7: International Strategy: Creating Value in Global Markets
Chapter 8: Entrepreneurial Strategy and Competitive Dynamics
PART THREE: STRATEGIC IMPLEMENTATION
Chapter 9: Strategic Control and Corporate Governance
Chapter 10: Creating Effective Organizational Designs
Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship
PART FOUR: CASE ANALYSIS
Chapter 13: Analysing Strategic Management Cases

Product Details:

Language: English
ISBN-10: 0077636082
ISBN-13: 978-0077636081
ISBN-13: 9780077636081

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