Test Bank for Consumer Behavior Buying Having and Being 11th edition by Solomon
Test Bank for Consumer Behavior Buying Having and Being 11th edition by Solomon
5 (100%) 3 votes
Test Bank for Consumer Behavior Buying Having and Being 11th edition by Solomon
5 (100%) 3 votes

This is completed downloadable of Test Bank for Consumer Behavior: Buying, Having, and Being 11th edition by Michael R. Solomon

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Product Description:

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

Test Bank for Consumer Behavior Buying Having and Being 11th edition by Solomon

Test Bank for Consumer Behavior Buying Having and Being 11th edition by Solomon

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

  • Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
  • Digital Consumer Focus: This text continues to highlight and celebrate the brave new world of digital consumer behavior.
  • Help Students Apply the Case to the Chapter’s Contents: A case study has been added to the end of each chapter along with discussion questions to help students apply the case to the chapter’s contents.
  • Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.

Table of content:

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior
Chapter 2 Decision Making and Consumer Behavior
Chapter 3 Cultural Influences on Consumer Decision Making
Chapter 4 Consumer and Social Well-Being
Chapter 5 Perception
Chapter 6 Learning and Memory
Chapter 7 The Self
Chapter 8 Attitudes and Persuasion
Chapter 9 Group and Situational Effects on Consumer Behavior
Chapter 10 Consumer Identity I: Sex Roles and Subcultures
Chapter 11 Consumer Identity II: Social Class and Lifestyles
Chapter 12 Networked Consumer Behavior: Word-of-Mouth, Social Media, and Fashion

Product Details:

Language: English
ISBN-10: 0133450899
ISBN-13: 978-0133450897
ISBN-13: 9780133450897

See more:

Test Bank for Consumer Behavior Building Marketing Strategy 12th edition by Hawkins Mothersbaugh

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