Global Business 3rd Edition by Mike Peng Test Bank
Test Bank for Global Business 3rd Edition by Mike Peng
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Test Bank for Global Business 3rd Edition by Mike Peng
4.2 (84%) 20 votes

Test Bank for Global Business 3rd Edition by Mike Peng

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Global Business 3rd Edition by Mike Peng Test Bank

Global Business 3rd Edition by Mike Peng Test Bank

Product description

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other books. Written by renowned international instructor and author Mike Peng, GLOBAL BUSINESS is the first truly global business book to answer the big question, “What determines the success and failure of firms around the globe?” This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuity in the learning process. The book combines an inviting, conversational style with the latest research and examples throughout every chapter. A comprehensive set of cases from Mike Peng and other respected international experts examine how companies throughout the world have expanded globally. All-new video cases, world maps, and unique global debate sections help readers view business challenges from a truly global perspective. Available with InfoTrac Student Collections

Table of Contents

Part 1: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
PengAtlas 1.
Part 1 Integrative Cases.
Part 2: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing with Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
PengAtlas 2.
Part 2 Integrative Cases.
Part 3: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning around the World.
PengAtlas 3.
Part 3 Integrative Cases.
Part 4: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
PengAtlas 4.
Part 4 Integrative Cases.

Origin Book information:

  • Language: English
  • ISBN-10: 1133485936
  • ISBN-13: 978-1133485933
  • ISBN-13: 9781133485933

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